Build a Website That Users Trust

When users find your website, and navigate it for the first time, studies show that businesses have about 6 seconds to create a strong first impression.

Users will spend 200 milliseconds looking at the color, looking at the layout, colors, and density of the site and judge it. After that 3 seconds are spent interacting with the website, clicking on anything that maintains their interest. After all of that (6 seconds total), the user will form an opinion whether the site is trustworthy.

This window is very small when trying to convince users that your site is one they can trust when either contacting or purchasing. Here is a short list of trust factors:

1) Testimonials
2) Design
3) Awards and Certifications
4) Business Information
5) Case Studies
6) Social Media
7) Guarantees
8) Third Party Relationships

Have you had any success in creating a trust factor on your website?
Let us help you!